Conventional brainstorming sessions can sometimes be a drain. We’ve all been there where everyone’s either exhausted, bored, or frustrated after hours-long discussion. It’s worse when...
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One of the goals of UX/UI design is to establish that emotional connection between your product and users. And there’s no better way to do...
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The rise of giants such as Google, Airbnb, Netflix has been well-documented. And most will tell you that they have one thing in common –...
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When you’re a startup trying to break into or disrupt an existing market, time is precious. And because you’re small, you have the advantage of...
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In all my years of experience, I’ve never heard a leader or manager say they want their people to collaborate less. It’s always the opposite,...
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When I speak with potential clients for the first time, I enjoy the process of understanding their problems thoroughly. Sometimes, they might describe their digital...
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Design thinking has often been touted as the best way to ramp up a company’s creativity and innovation. It can change your organisation to be...
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As the founder and principal of a UX design agency, I’m always thinking of my clients. Anyone who has ever worked in an agency will...
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As UX is a human centred field, UX designers need to understand human psychology. You’d be reckless to ignore how the mind works when planning...
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Many successful brands have adopted design thinking in full or in parts, from conglomerates like IBM and Nike to smaller players like Slack. The benefits...
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