Startups have inherent advantages over established businesses, but to truly capitalise on them, founders need more than a brilliant idea and a boatload of motivation.…
User Needs vs. Business Goals: Finding the Perfect Middle Ground Product managers and leaders may often find themselves juggling between fulfilling user needs and business…
Selling your product vision or plans to convince stakeholders and investors—whether for approval or funding—can be a tough challenge. What’s more, your work is far…
In today’s hyperconnected world, many consumers no longer see the boundary between the digital and physical worlds. They’ve come to expect a smooth experience at…
As a product strategist, I’ve consulted for businesses of various sizes, including startups. I love working with startups because the founders are always enthusiastic and…