UX design is about creating great experiences for your users. It’s also about ensuring every one of your users, regardless of their abilities and background,...
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In the digital world, first impressions count for a lot. Nowadays, we have a high expectation of not just the usability, functionality, and responsiveness, but...
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Conventional brainstorming sessions can sometimes be a drain. We’ve all been there where everyone’s either exhausted, bored, or frustrated after hours-long discussion. It’s worse when...
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One of the goals of UX/UI design is to establish that emotional connection between your product and users. And there’s no better way to do...
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When you’re a startup trying to break into or disrupt an existing market, time is precious. And because you’re small, you have the advantage of...
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Design thinking has often been touted as the best way to ramp up a company’s creativity and innovation. It can change your organisation to be...
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As the founder and principal of a UX design agency, I’m always thinking of my clients. Anyone who has ever worked in an agency will...
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Many successful brands have adopted design thinking in full or in parts, from conglomerates like IBM and Nike to smaller players like Slack. The benefits...
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It’s a well-known fact that most businesses fail because they built a product nobody needs. In business, solving a problem is nowhere near as important...
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What is a Design Sprint? Design sprint is a 5-day structured process to solve a complex problem. And you have a user-validated prototype, or something...
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